How much does a website cost in 2017?


Every year we like to take a look at how prices and our services have changed compared to the last year.  So, here is our analysis of pricing look forward in 2017!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates include planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2017? (Coming Soon) for details on e-commerce websites.

Now a lot of this depends on the size of the company. We now break websites down into 2 categories.  If you remember last year, we used what we called “pre-built” responsive designs.  We have since completely moved away from those.  Clients tend to go one way or the other with custom vs theme based sites based on the needs of the company and the pre-built sites were rarely used.

  1. Theme Responsive Design
  2. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you.  Don’t get us wrong, there is still a lot of work that needs to be done with customizing the theme, but a lot of the other areas are pre-built, such as the admin interface.

As I mentioned, there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2017 prices note: Prices have stayed pretty consistent from 2016 to 2017.  I don’t estimate that much change throughout the year.  Security is still a large concern in the CMS world.  As I mentioned last year we beefed up our security and *knock on wood* it’s been pretty successful in 2017.

5-10 page website:
Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2017 prices note: The prices have stayed where they were in this category however, we have built much larger websites than we ever expected so we increased the high end range from $7,000 to $10,000.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $10,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

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