Corporate Photography is more crucial to the promotion of business than it has ever been. With the rise of social and digital media, images have a far bigger influence on people than text. A recent study found that 44 percent of consumers were more likely to engage with companies who used pictures than text. There are also additional studies that show consumers are more likely to follow your company on social media if pictures are used. Therefore, it’s imperative to have professional images on your website, marketing material, and social media.
How can photography increase my bottom line?
Adding corporate photos of you and your team will provide visibility to who is behind the business, which in turn makes your business appear more personable and builds trust. Which leads us to the fact that people are more likely to do business with people they know and trust. So making a change as simple as adding photos of your team to your website could have an impact on the bottom line. Who knows, people often times remember faces more than names, so perhaps someone will recognize you and give you a call right away.
Photos of you and your company are used all over the web today. Google+ uses photos of your company and your products/services. LinkedIn uses your corporate photograph. Facebook uses photos of your company and your products/services. Your website uses photos of your company and your product/services. The list goes on and on. The bottom line here is that images truly are the storefront of your company in today’s day of age. First impressions on the web are everything and people decide in 3 seconds or less whether they want to learn more about your company. This may have the biggest effect on your bottom line and you may not even realize it. Using professional photos may change people’s first impression and in turn you may receive more interest in your product/services. Be sure to visit our corporate photography page for more information.