How much does a website cost in 2017?

Every year we like to take a look at how prices and our services have changed compared to the last year.  So, here is our analysis of pricing look forward in 2017!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates include planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2017? (Coming Soon) for details on e-commerce websites.

Now a lot of this depends on the size of the company. We now break websites down into 2 categories.  If you remember last year, we used what we called “pre-built” responsive designs.  We have since completely moved away from those.  Clients tend to go one way or the other with custom vs theme based sites based on the needs of the company and the pre-built sites were rarely used.

  1. Theme Responsive Design
  2. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you.  Don’t get us wrong, there is still a lot of work that needs to be done with customizing the theme, but a lot of the other areas are pre-built, such as the admin interface.

As I mentioned, there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2017 prices note: Prices have stayed pretty consistent from 2016 to 2017.  I don’t estimate that much change throughout the year.  Security is still a large concern in the CMS world.  As I mentioned last year we beefed up our security and *knock on wood* it’s been pretty successful in 2017.

5-10 page website:
Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2017 prices note: The prices have stayed where they were in this category however, we have built much larger websites than we ever expected so we increased the high end range from $7,000 to $10,000.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $10,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

Website Cost 2016

How much should a website cost in 2016?

Website Cost 2016

We like to do this every year just to keep everyone informed on how website prices have changed over the past year.  Not that much has changed from 2016, but here is our 2016 analysis!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates includes planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2016? for details on e-commerce websites.

Now a lot of this depends on the size of the company. We still tend to break our web designs down into three categories however we see less and less of the pre-built responsive designs.  Clients tend to go one way or the other with custom vs theme based sites.

  1. Theme Responsive Design
  2. Pre-built Responsive Design (not so popular)
  3. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you. Another benefit with going this route is that there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2016 prices note: Prices have increased slightly here vs 2015.  The main reason is that security is becoming an even bigger issue with CMS based websites.  They seem to be getting attacked by hackers every day.  So we have beefed up our security on these websites and taken extra precautions so our clients are safe.

Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Pre-built Responsive Design
A pre-built responsive design is a design that we have custom built for another client, and have their permission to repurpose and use again. I like to relate this to buying a house that’s two years old. The foundation and structure of the house has already been put in place, but you can obviously change the colors and decorations. The benefit here is that you get all the bells and whistles of having a completely custom responsive website without paying for the costs. But you do have to give and take some with the design.

It’s great for small to medium sized businesses and even start ups that want to get it right the first time.

2016 prices note: This used to be one of our most popular options, however as mentioned earlier, we really don’t see many purchases in this category. The main reason for this drastic change is that we feel you get a better bang for your buck with the pre-built themes and the amount of customization you can do within the themes has increased as well.  Usually we see purchases in this category when you need 1 special custom feature on a simple site that you can’t do within the theme based site.

Industry average: $6,000 – $12,000
Our cost: $3,500 – $5,000

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2016 prices note: The prices have stayed where they were in this category.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $7,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

WebTec’s Top 10 from 2015

We do our best to reach out to everyone several times throughout the year, but if we missed you or if you missed us, here are WebTec’s top 10 of 2015!

1. Responsive Design
The term “responsive” simply means that your website adapts to any device and automatically adjusts fonts, images, menu’s, and much more.  It doesn’t matter whether you are on a mobile phone, tablet, or desktop.  This is so important because it enhances user experience. User experience is crucial because mobile traffic has now surpassed desktop traffic and Google gives a boost to websites that are optimized for mobile devices.  There’s so much more to discuss on this topic, however we only have so much space.  If you don’t have a responsive website yet, you are going to get passed up!  Talk to us as soon as possible!

2. Local SEO Part 1 – Google Business Page
Local SEO is one of the hottest topics in the web industry and we are dedicating 3 of our top 10 items to bring you what we feel is most important.

Local SEO all starts with your Google Business page.  You may have noticed that Google is now showing a very prominent map with 3 local businesses whenever a local search is completed. Want to show up on there too?  You need a Google Business page if you don’t have one already.  Make sure that everything on your Google page is up to date because multiple other sites pull from your Google Business page.

3. Local SEO Part 2 – Reviews
Once you start showing up on Google maps, you will realize that companies have 1-5 star ratings left by customers.  You better believe that everyone, including Google, puts high value in these ratings. Ask your happy customers to leave you reviews!

4. Local SEO Part 3 – Yelp, and other local sites
Ever hear of Yelp? We hope so! Apple Maps now pulls all their company data from them!  Yelp is one of the top 10 most visited websites and they are all looking for businesses.  Rinse and repeat steps 1 and 2 on your Yelp page and make sure it’s up to date.

Yelp and Google are the 2 biggest local sites to be included on, in our opinion, but if you want to take it a step further, we have software that will push your company information out to over 100 different local listing websites. These are well known websites such as Yellow Pages, Foursquare, Bing, Trip Advisor, and many more.  Give us a call today to discuss this further!

5. SEO – Link Building
We are very big advocators for SEO (Search Engine Optimization) and we optimize every website that we build.  Often times, however, that’s not enough.  Google values the amount of inbound links that you have coming to your website and often this makes a difference on your Google ranking.  The truest answer we can give you on how to gain more links would be to provide quality content to your visitors, however, there are other strategies we can use to grow the links.  If you want to pick our brain, give us a call or reach out to us.

6. Google Adwords
Google Adwords works and if you aren’t on there yet, you better believe your competitors are, and they are stealing business from you! It is very effective advertising.  Many people, especially the older generations, do not even realize that the first 3 listings on any Google search are paid Ads by Google.  If your campaign isn’t optimized, you are more than likely wasting a lot of money.  You can limit your ads to only display in your target locations, add a phone number to mobile ads, add negative keywords to ensure you aren’t displaying for searches not related to your industry and so much more.  Let us know if you want more information.

7. Email Campaigns
Email campaigns are a great way to touch base with clients and customers.  Some companies are a little over the top with daily emails but we recommend monthly or bi-monthly emails to keep that personal touch through connecting.  Mailchimp is a free program that is very easy to configure and use.  It is what we used to send this very email 🙂 In our opinion, the greatest benefit of email campaigns is simply touching each client and customer.  It lets them know you are still around and also gives them a subtle reminder to think of you the next time they need your product or service.

8. Google Analytics
Google Analytics is one of the most underrated and under used tools out there.  This tracks a LOT of information about the people visiting your website.  This can be anything from whether they are on a mobile phone or desktop to how they found you (Google, Referral, Social Media, etc).  It also shows what your bounce rate is, which is the amount of people that visit your home page and leave.  So much information can be gathered from these statistics to improve your customer or client experience.  Guess what the best part is though?! We track analytics on every website that we host! So just ask us for the reports.  We can even email them to you on a monthly basis.

9. Social Media
Social Media is always a hot topic and while it has its place, very often it is misused.  You have to keep in mind most people use Facebook for their personal lives and unless what you have to offer is of value to them, they probably don’t care.  So our recommendation to all our clients is to post infrequently and provide value.  Again, we offer the same advice as with the email campaigns, just use it to touch people and remind them you are around.  So for instance, if you are a landscaper, use it to provide timely valuable information such as spring cleanup ideas or rose pruning tips.

10. Copywriting
We get asked a LOT about copywriting and we just wanted to let you know that we do have a copywriter available here at WebTec.  Typically, no one wants to spend the time to write their marketing material or website information.  That’s what we have our copywriter for! Don’t hesitate to ask!

We hope 2015 has been as good of a year for you as it has been for us! We look forward to 2016 and wish you nothing but the best!

Chris & Corey

2016 Ecommerce Website Cost

How much should an e-commerce website cost in 2015?

2016 Ecommerce Website CostMany clients come to us with budgeting questions regarding e-commerce websites. When quoting an e-commerce website, we try our best to gauge the amount of hours it will take us given all the customizations needed. If a client needs a very plain ‘out of the box’ e-commerce site, in which they will add all the products and info, prices can be as low as $2500, but often times clients need customizations. So we lay out below some of those customization areas and the pricing ranges associated with each. Just keep in mind that these are generalizations and that they are not specific to any business.

Features and User Experience
This, by far, plays the biggest role in determining the price of an e-commerce website. For example, perhaps you want a membership based store or perhaps you want to allow customers to upload images and apply your products to them. Or maybe you want to add some type of reward system for making purchases on your site. All of these features require customizations, which in turn affects the price. How much? It really depends on what is needed. I would venture to say a range anywhere from $1,000 – $10,000 should cover most customizations.

Appearance Customizations
This is probably the second biggest factor to determining price. Responsive websites are definitely a must these days, but this would be even beyond that. It would be rearranging how the products are displayed, how the menu is displayed or even just simply moving things around on a product page. There is no “perfect” e-commerce software out of the box. Pricing wise, I would say there is a range of $1,000 – $5,000 depending on how many customizations need to be made.

Content Creation
Most of the time, our clients handle their own content creation of products, images, pricing, text, etc. But occasionally they may not have the resources or time to do it themselves. No worries, we can definitely take on this task, but it will take some of our time to do so. Pricing here can vary drastically. If you just need 25 products added, we may only charge $250. But if you need 1,000 products added, obviously that’s going to be much higher.

Payment Gateway Integration
Most of the popular gateways have already been integrated into our software, but if you perhaps want to use a local bank as your payment gateway, we may need to make some modifications to accommodate this. The pricing in this situation really depends on how easy your payment gateway is to work with and if we’ve already worked with them before. If we have already worked with them, it may only take a few hours to set it up. In the reverse scenario, we may have to research their API and make some customizations to get them implemented. So the price range could be as low as $250 and as much as upwards of $5,000.

Shipping Customizations
Shipping seems like it would be pretty straightforward and simple but it’s surprisingly not with a lot of clients. Some clients want to ship some products one way and others another way. Some people want to ship flat rate to other countries but have dynamic pricing in the US. Every business is different and that is why the shipping customizations play a factor here. If standard shipping using Fedex, UPS, or USPS works for your business, we won’t charge anything extra here. But if you need some custom shipping options like what we mentioned above, it could be roughly $2,500 – $5,000. It really depends on the situation.

In conclusion, you can easily see how a simple $2500 e-commerce website can turn into something much more when you add in all of the specifications needed. Are there any cheaper alternatives to a custom e-commerce solution? Absolutely. Shopify, Magento Go, GoDaddy, Wix, and many others have ‘do-it-yourself’ e-commerce solutions. However you are pretty limited on what you can do and limited on the appearance side as well. You give up some flexibility by saving on the cost.

Be sure to visit our e-commerce solutions page and we can recommend a solution that’s best for you!

How much should a website cost in 2015?

Well that’s a loaded question! But we will try to break it down for you as best as possible. All of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates includes planning, web design, web development, testing, and launch.
  • The website is an information website. Please see How much does an e-commerce website cost in 2015? for details on e-commerce websites.

Now a lot of this depends on the size of the company. We tend to break our web designs down into three categories.

  1. Theme Responsive Design
  2. Pre-built Responsive Design
  3. Custom Responsive Design

We tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you. Another benefit with going this route is that there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

Industry average: $5,000 – $10,000
Our cost: $2,500 – $3,000

Pre-built Responsive Design
A pre-built responsive design is a design that we have custom built for another client, and have their permission to repurpose and use again. I like to relate this to buying a house that’s two years old. The foundation and structure of the house has already been put in place, but you can obviously change the colors and decorations. The benefit here is that you get all the bells and whistles of having a completely custom responsive website without paying for the costs. But you do have to give and take some with the design.

This option is probably our most popular option. It’s great for small to medium sized businesses and even start ups that want to get it right the first time.

Industry average: $6,000 – $12,000
Our cost: $3,500 – $4,000

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $7,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.