SSL Certificates

SSL Certificates

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What are SSL Certificates? Have you ever visited a website and see the little green lock next to the domain name? That's one small feature of an SSL certificate but what the certificate does behind the scenes is more important.  It encrypts…

Google Search Results – Trends for 2016

The Google search results page is one of the more overlooked but very vital pieces of online marketing.  If you compared the results page from a year or two ago to today, you would see that Google only had 2-3 ads per search and the map was…
SEO Cincinnati

Our SEO Strategy for 2016

SEO is constantly changing and we have to adapt our strategy every year, but here are our recommendations for 2016! The biggest addition in the past year or two has been Local SEO.  We will get into that more though below.  Let's dive in! 1.…

What is Local SEO and Why Does it Matter?

What is Local SEO? Let's start off with the basics.  Local SEO is how your company shows up locally in search results.  Think of local SEO as the YellowPages of 1990.  If you wanted to find a plumber in your area, you would go to the plumber…
Cincinnati PPC Marketing

SEO or PPC Marketing? Or Both?!

Should you go with SEO or PPC marketing? Or maybe even both? This is a tough question to answer and one that really depends on your particular situation. We try to answer it best by breaking businesses down into two categories. New Business…
Cincinnati SEO

Google’s Latest Update – Mobile Optimization

As of April 21st, 2015 Google will now be factoring into their mobile ranking criteria whether your website is mobile optimized or not. One of the Google webmasters wrote: "…we will be expanding our use of mobile-friendliness as a ranking…