Google Search Results - Trends for 2016

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The Google search results page is one of the more overlooked but very vital pieces of online marketing.  If you compared the results page from a year or two ago to today, you would see that Google only had 2-3 ads per search and the map was…

What is Local SEO and Why Does it Matter?

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What is Local SEO? Let's start off with the basics.  Local SEO is how your company shows up locally in search results.  Think of local SEO as the YellowPages of 1990.  If you wanted to find a plumber in your area, you would go to the plumber…