PPC Marketing Cincinnati

Mobile SERP is a Small Business Reality Check

PPC Marketing CincinnatiSearch engine result page (SERP) ranking is possibly the most discussed topic among internet marketers. Changes in search algorithms since April 2015 have sent many businesses scrambling for mobile optimization of their websites. With ever-increasing searches on mobile devices, Google and Bing are understandably favoring mobile-optimized sites on their SERPs. Keep in mind search engines obsessively focus on improving user experience, providing fast and relevant information, now delivering it right to the user’s fingertip.

The typical layout of the Google mobile result page for commercially interpreted searches are stacked with four ads on top (previously three), followed by the local map, with three (previously four) organic listings last. (Bing’s mobile SERP layout is similar.) Obviously, phone screen width dictates a vertical arrangement, and the change to four ads gives more real estate to promoted websites, and enforces the importance of placing in the top three organic listings.

How to Become the Big Fish in a Small Pond

So where does this leave us, the small fish in the ocean that is the internet? We know internet marketing is a never-ending mission and consistently needs adjustments; certainly not something we can set and forget. It continually forces us to do business reality checks. And we must face the reality for small business – internet marketing may be the only game in town, but it is unquestionably the best value for advertising.

Cincinnati WebTec can help you effectively administer your internet advertising dollars. Pay-Per-Click (PPC) advertising can be a money pit, or it can be extremely productive when managed properly. We can help you understand PPC advertising. We can help you define your strategy and effectively utilize your budget with Google My Business and AdWords. Our expert competitor analysis and keyword research will yield the highest return on your investment for Google and Bing PPC campaigns, especially for local search queries. Remember, Google and Bing want your advertising dollars – you will get placement in the top four results and occasionally become the big fish on the small search engine result page.

How much does a website cost in 2017?

Every year we like to take a look at how prices and our services have changed compared to the last year.  So, here is our analysis of pricing look forward in 2017!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates include planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2017? (Coming Soon) for details on e-commerce websites.

Now a lot of this depends on the size of the company. We now break websites down into 2 categories.  If you remember last year, we used what we called “pre-built” responsive designs.  We have since completely moved away from those.  Clients tend to go one way or the other with custom vs theme based sites based on the needs of the company and the pre-built sites were rarely used.

  1. Theme Responsive Design
  2. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you.  Don’t get us wrong, there is still a lot of work that needs to be done with customizing the theme, but a lot of the other areas are pre-built, such as the admin interface.

As I mentioned, there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2017 prices note: Prices have stayed pretty consistent from 2016 to 2017.  I don’t estimate that much change throughout the year.  Security is still a large concern in the CMS world.  As I mentioned last year we beefed up our security and *knock on wood* it’s been pretty successful in 2017.

5-10 page website:
Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2017 prices note: The prices have stayed where they were in this category however, we have built much larger websites than we ever expected so we increased the high end range from $7,000 to $10,000.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $10,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

Copywriting Cincinnati

Content is King

Ask Bill Gates

High Quality, Relevant Content Copy is King in SEO

Google the statement “content is king” – it will return over 33 million results. In those results, you will find the statement is a title of a 1996 Microsoft article written by Bill Gates, in which he discussed “where much of the real money will be made on the internet”. His quotation may make you wonder what Mr. Gates thought “real money” was back in 1996. However, the bottom line message in those millions of search results – high quality, and relevant, content is king for SEO.

Search engines have a mission to improve the user experience; their survival depends on satisfying the user query with the most relevant results as quickly as possible. To accomplish their goal, search engines rate websites based on how its web pages enhance the user experience, and satisfy their query. The concept is simple because people search the web for two reasons – they want to buy a product or service, or they want to find information. The concept and the queries may be simple, but creating a website page with copy to satisfy them requires time, talent, and extreme effort.

Your website pages should provide high quality, relevant answers to queries related to your products, your services, and your business.

It’s an understatement to say a small business owner must wear many hats in order to succeed. You know you are an expert in your industry, your knowledge makes you an authority, and your customers and clients trust you. Ask yourself the hard question… does your website provide high quality, relevant answers to queries related to your products, your services, and your business enough to advance your ranking in search results? Then ask yourself the obvious question… do you really want to add “content marketing copy writer” to your hat rack?

Content marketing is a critical component of internet marketing. It’s the creative mixture of art and science which achieves a balance between readability and the SEO words of your industry. Cincinnati WebTec can help you define your internet marketing strategy, and help you create content copy to improve your search ranking. We can help you find the social platform, in which to seed your content, that works best for your business, your budget, and above all, saves you time. It is our belief that high quality, relevant content stands the tests of a dynamic, ever-changing internet. Just ask Bill Gates.

To learn a little bit more about what we offer, be sure to visit our copywriting page.

Google Search Results – Trends for 2016

google-search-resultsThe Google search results page is one of the more overlooked but very vital pieces of online marketing.  If you compared the results page from a year or two ago to today, you would see that Google only had 2-3 ads per search and the map was shown to the right of the listings.  Now (I attached a screen shot to the right, click to enlarge) you can’t even see the natural SEO ranked websites without having to scroll.  On my screen, I have to scroll 3/4 the way down the page to get to the organic listings.  There are 4 ads each with 4-5 lines, then you get to the Maps and each listing has 3-4 lines.

A lot of clients want to jump straight to the SEO and I always point this out to them.  SEO should still be a priority but you absolutely can’t over look Adwords (if you have the budget) and Google Maps.  If you aren’t on there, you better believe your competition is!  It’s smart on Google’s end from a earning standpoint but sad that it almost forces your hand as a business.

Either way, our recommendation in all aspects of online marketing is to increase your exposure in any way, shape, or form.  If you have any questions, don’t hesitate to visit our SEO page or give us a call.

SEO Cincinnati

Our SEO Strategy for 2016

SEO CincinnatiSEO is constantly changing and we have to adapt our strategy every year, but here are our recommendations for 2016! The biggest addition in the past year or two has been Local SEO.  We will get into that more though below.  Let’s dive in!

1. Keyword Research
Every good SEO strategy starts with keyword research.  You may be surprised by people’s searching habits.  We provide the cold hard facts according to Google so we can optimize your website accordingly.

2. Website Review
If you have an existing website, we will review it for the keywords that we chose from our keyword research to ensure that your website is on the right track and see where you stand currently in SEO rankings.

3. Sitemap Structure
Believe it or not, Google does look at how your pages are laid out.  What are they called? How are they structured? It all comes into play and in this step we review and make any changes needed.

4. Website Optimization
We will grade every page of your website to ensure it’s optimized for the keyword(s) that you would like.  If needed, we will make changes.

5. Analytics/Reporting
We can’t stress this step enough.  How can you measure your success if you aren’t tracking your results?  We get weekly reports emailed to us and also to our clients showing you what has happened in the past week.

6. Local SEO Campaigns
Google likes to see consistency of your business information across the web.  In the past, you would have to manually go to every business listing and make sure they matched.  Nowadays, it’s automated with companies such as Moz Local and Yext.  They basically blast out your company information to 100’s of local directories to ensure that your company name, address, phone, etc all match and are consistent.  This helps with SEO as well as visibility and exposure across the web.

7. Link Building
We still prefer to get links through content creation and never recommend buying links, ever.  It used to be popular to submit your link to various directories, but this has died down a lot over the years because of nofollow links as well as Google updates.   There are still some strategies that work here but we can’t stress content creation enough!

8. Content Creation
Content is still king in our opinion.  Companies struggle with this one the most because they don’t want to write the content or hire a copywriter but yet in our opinion it’s one of the more important steps to SEO.  Google likes to see value on your website.  The more value you provide in your content to your clients or visitors, the more links you will gain naturally and the happier your visitors will be.

9. PR
Good PR is great in a few different ways.  First and foremost, if you ask, normally they will put a link in the article to your website which is huge for link building.  Secondly, you are getting exposure on the web and perhaps in the paper.  It’s all around a win win.

Website Cost 2016

How much should a website cost in 2016?

Website Cost 2016

We like to do this every year just to keep everyone informed on how website prices have changed over the past year.  Not that much has changed from 2016, but here is our 2016 analysis!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates includes planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2016? for details on e-commerce websites.

Now a lot of this depends on the size of the company. We still tend to break our web designs down into three categories however we see less and less of the pre-built responsive designs.  Clients tend to go one way or the other with custom vs theme based sites.

  1. Theme Responsive Design
  2. Pre-built Responsive Design (not so popular)
  3. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you. Another benefit with going this route is that there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2016 prices note: Prices have increased slightly here vs 2015.  The main reason is that security is becoming an even bigger issue with CMS based websites.  They seem to be getting attacked by hackers every day.  So we have beefed up our security on these websites and taken extra precautions so our clients are safe.

Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Pre-built Responsive Design
A pre-built responsive design is a design that we have custom built for another client, and have their permission to repurpose and use again. I like to relate this to buying a house that’s two years old. The foundation and structure of the house has already been put in place, but you can obviously change the colors and decorations. The benefit here is that you get all the bells and whistles of having a completely custom responsive website without paying for the costs. But you do have to give and take some with the design.

It’s great for small to medium sized businesses and even start ups that want to get it right the first time.

2016 prices note: This used to be one of our most popular options, however as mentioned earlier, we really don’t see many purchases in this category. The main reason for this drastic change is that we feel you get a better bang for your buck with the pre-built themes and the amount of customization you can do within the themes has increased as well.  Usually we see purchases in this category when you need 1 special custom feature on a simple site that you can’t do within the theme based site.

Industry average: $6,000 – $12,000
Our cost: $3,500 – $5,000

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2016 prices note: The prices have stayed where they were in this category.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $7,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

2016 Ecommerce Website Cost

How much should an e-commerce website cost in 2016?

2016 Ecommerce Website Cost

Many clients come to us with budgeting questions regarding e-commerce websites. When quoting an e-commerce website, we try our best to gauge the amount of hours it will take us given all the customizations needed. If a client needs a very plain ‘out of the box’ e-commerce site, in which they will add all the products and info, prices can be as low as $2500, but often times clients need customizations. So we lay out below some of those customization areas and the 2016 pricing ranges associated with each. We reviewed this entire article and for the most part, these prices are still relevant for 2016.  Just keep in mind that these are generalizations and that they are not specific to any business.

In 2015, we built e-commerce websites across the board.  We have built some as low as mentioned above for $2500 but we also built a completely 100% custom e-commerce website for $20,000.  It all just depends on what functionality you will need. So let’s get into it!

Features and User Experience
This, by far, plays the biggest role in determining the price of an e-commerce website. For example, perhaps you want a membership based store or perhaps you want to allow customers to upload images and apply your products to them. Or maybe you want to add some type of reward system for making purchases on your site. All of these features require customizations, which in turn affects the price. How much? It really depends on what is needed. I would venture to say a range anywhere from $2,000 – $10,000 should cover most customizations.

2016 price note: We increased the bottom end of this range from $1,000 to $2,000.  We feel that if you don’t need an “out of the box” e-commerce solution, there are always customizations that need to be done and we rarely, rarely see it fall in the $1,000 range.  So we try to be honest with everyone and let you know where a realistic bottom end of this range is.

Appearance Customizations
This is probably the second biggest factor to determining price. Responsive websites are definitely a must these days, but this would be even beyond that. It would be rearranging how the products are displayed, how the menu is displayed or even just simply moving things around on a product page. There is no “perfect” e-commerce software out of the box. Pricing wise, I would say there is a range of $1,000 – $4,000 depending on how many customizations need to be made.

2016 price note: Prices have actually come down in this category.  The reason being is that responsive websites have gone from a commodity to pretty much standard across the board and a lot more technology has come out making this easier to implement.

Content Creation
Most of the time, our clients handle their own content creation of products, images, pricing, text, etc. But occasionally they may not have the resources or time to do it themselves. No worries, we can definitely take on this task, but it will take some of our time to do so. Pricing here can vary drastically. If you just need 25 products added, we may only charge $500. But if you need 1,000 products added, obviously that’s going to be much higher.

2016 price note: No change

Payment Gateway Integration
Most of the popular gateways have already been integrated into our software, but if you perhaps want to use a local bank as your payment gateway, we may need to make some modifications to accommodate this. The pricing in this situation really depends on how easy your payment gateway is to work with and if we’ve already worked with them before. If we have already worked with them, it may only take a few hours to set it up. In the reverse scenario, we may have to research their API and make some customizations to get them implemented. So the price range could be as low as $250 and as much as upwards of $5,000.

2016 price note: No change

Shipping Customizations
Shipping seems like it would be pretty straightforward and simple but it’s surprisingly not with a lot of clients. Some clients want to ship some products one way and others another way. Some people want to ship flat rate to other countries but have dynamic pricing in the US. Every business is different and that is why the shipping customizations play a factor here. If standard shipping using Fedex, UPS, or USPS works for your business, we won’t charge anything extra here. But if you need some custom shipping options like what we mentioned above, it could be roughly $2,500 – $5,000. It really depends on the situation.

2016 price note: No change

In conclusion, you can easily see how a simple $2500 e-commerce website can turn into something much more when you add in all of the specifications needed. Are there any cheaper alternatives to a custom e-commerce solution? Absolutely. Shopify, Magento Go, GoDaddy, Wix, and many others have ‘do-it-yourself’ e-commerce solutions. However you are pretty limited on what you can do and limited on the appearance side as well. You give up some flexibility by saving on the cost.

Be sure to visit our e-commerce solutions page and we can recommend a solution that’s best for you!

WebTec’s Top 10 from 2015

We do our best to reach out to everyone several times throughout the year, but if we missed you or if you missed us, here are WebTec’s top 10 of 2015!

1. Responsive Design
The term “responsive” simply means that your website adapts to any device and automatically adjusts fonts, images, menu’s, and much more.  It doesn’t matter whether you are on a mobile phone, tablet, or desktop.  This is so important because it enhances user experience. User experience is crucial because mobile traffic has now surpassed desktop traffic and Google gives a boost to websites that are optimized for mobile devices.  There’s so much more to discuss on this topic, however we only have so much space.  If you don’t have a responsive website yet, you are going to get passed up!  Talk to us as soon as possible!

2. Local SEO Part 1 – Google Business Page
Local SEO is one of the hottest topics in the web industry and we are dedicating 3 of our top 10 items to bring you what we feel is most important.

Local SEO all starts with your Google Business page.  You may have noticed that Google is now showing a very prominent map with 3 local businesses whenever a local search is completed. Want to show up on there too?  You need a Google Business page if you don’t have one already.  Make sure that everything on your Google page is up to date because multiple other sites pull from your Google Business page.

3. Local SEO Part 2 – Reviews
Once you start showing up on Google maps, you will realize that companies have 1-5 star ratings left by customers.  You better believe that everyone, including Google, puts high value in these ratings. Ask your happy customers to leave you reviews!

4. Local SEO Part 3 – Yelp, and other local sites
Ever hear of Yelp? We hope so! Apple Maps now pulls all their company data from them!  Yelp is one of the top 10 most visited websites and they are all looking for businesses.  Rinse and repeat steps 1 and 2 on your Yelp page and make sure it’s up to date.

Yelp and Google are the 2 biggest local sites to be included on, in our opinion, but if you want to take it a step further, we have software that will push your company information out to over 100 different local listing websites. These are well known websites such as Yellow Pages, Foursquare, Bing, Trip Advisor, and many more.  Give us a call today to discuss this further!

5. SEO – Link Building
We are very big advocators for SEO (Search Engine Optimization) and we optimize every website that we build.  Often times, however, that’s not enough.  Google values the amount of inbound links that you have coming to your website and often this makes a difference on your Google ranking.  The truest answer we can give you on how to gain more links would be to provide quality content to your visitors, however, there are other strategies we can use to grow the links.  If you want to pick our brain, give us a call or reach out to us.

6. Google Adwords
Google Adwords works and if you aren’t on there yet, you better believe your competitors are, and they are stealing business from you! It is very effective advertising.  Many people, especially the older generations, do not even realize that the first 3 listings on any Google search are paid Ads by Google.  If your campaign isn’t optimized, you are more than likely wasting a lot of money.  You can limit your ads to only display in your target locations, add a phone number to mobile ads, add negative keywords to ensure you aren’t displaying for searches not related to your industry and so much more.  Let us know if you want more information.

7. Email Campaigns
Email campaigns are a great way to touch base with clients and customers.  Some companies are a little over the top with daily emails but we recommend monthly or bi-monthly emails to keep that personal touch through connecting.  Mailchimp is a free program that is very easy to configure and use.  It is what we used to send this very email 🙂 In our opinion, the greatest benefit of email campaigns is simply touching each client and customer.  It lets them know you are still around and also gives them a subtle reminder to think of you the next time they need your product or service.

8. Google Analytics
Google Analytics is one of the most underrated and under used tools out there.  This tracks a LOT of information about the people visiting your website.  This can be anything from whether they are on a mobile phone or desktop to how they found you (Google, Referral, Social Media, etc).  It also shows what your bounce rate is, which is the amount of people that visit your home page and leave.  So much information can be gathered from these statistics to improve your customer or client experience.  Guess what the best part is though?! We track analytics on every website that we host! So just ask us for the reports.  We can even email them to you on a monthly basis.

9. Social Media
Social Media is always a hot topic and while it has its place, very often it is misused.  You have to keep in mind most people use Facebook for their personal lives and unless what you have to offer is of value to them, they probably don’t care.  So our recommendation to all our clients is to post infrequently and provide value.  Again, we offer the same advice as with the email campaigns, just use it to touch people and remind them you are around.  So for instance, if you are a landscaper, use it to provide timely valuable information such as spring cleanup ideas or rose pruning tips.

10. Copywriting
We get asked a LOT about copywriting and we just wanted to let you know that we do have a copywriter available here at WebTec.  Typically, no one wants to spend the time to write their marketing material or website information.  That’s what we have our copywriter for! Don’t hesitate to ask!

We hope 2015 has been as good of a year for you as it has been for us! We look forward to 2016 and wish you nothing but the best!

Chris & Corey

What is Local SEO and Why Does it Matter?


What is Local SEO?
Let’s start off with the basics.  Local SEO is how your company shows up locally in search results.  Think of local SEO as the YellowPages of 1990.  If you wanted to find a plumber in your area, you would go to the plumber section of the yellow pages and give them a call.  Today, you simply go to Google, type in “Cincinnati Plumber” and you are on your way.  So here’s the question, how do you currently rank for those types of keywords such as “Cincinnati Web Designer” or “Cincinnati Deck Builder” or “Cincinnati {insert your keyword here}? That’s what Local SEO is all about.  Let’s dive into what we believe here at WebTec makes up “Local SEO”.

Local SEOGoogle Business/Local, Yahoo Local, Bing Local
Today on Google, if you search a local keyword such as “Cincinnati Web Designer”, a map shows up with 3 listings (image on right) that Google thinks best fit your search.  How do you get on these map listings? It all starts with your Google Business page, Yahoo Local Page, or Bing Local page, all of which are free to create.  In our eyes, this is the 1st and most important step to getting your local SEO in line.

Accuracy of Information
Now we do want to point out that if your information on your website does not match your Google Business, Yahoo Local, or Bing Local pages, it’s believed that this can negatively affect your rankings on the maps.  We also feel that if you have a lot of mixed information out there on the web on other sites such as yellowpages.com, yelp.com, etc those could also negatively affect your ranking.

Other Important Sites/Directories
Let’s talk about those other sites such as yellowpages.com, yelp.com, citysearch.com, foursquare.com, and the other 100 local sites that out there.  Will creating accounts on those websites draw in local traffic as well? Absolutely.  The only key here as we mentioned before was make sure that your information matches across all sites.  Now, does anyone realistically have time to create 100+ different accounts? I know we don’t!  That’s where our Local SEO software comes in.  We can actually put your information into the software 1 time, and it blasts it out to the 100+ websites that are out there.  It sounds pretty easy but it does require a lot of follow up because the software picks up on duplicate listings and incorrect listings that are out there on the web that need corrected.  It’s by far one of the best advancements we have seen in local SEO and you should definitely take advantage of it if you haven’t already.

This post has become pretty lengthy, so I’m going to go ahead and cut it off here but even just with these 2 items I mentioned above, you will be leaps ahead of your competition more than likely.

Hopefully you’ve learned a lot and I do have more to share about local SEO so stay tuned for a part 2.  If you don’t have time to do all of this yourself, you better believe we offer this as a service (and more than what’s described in this article) for our clients.  Please give us a call at (513) 426-7441 or fill out our Request A Quote and we can get you more information.

Corporate Photography

How Corporate Photography Increases Your Bottom Line

Corporate PhotographyCorporate Photography is more crucial to the promotion of business than it has ever been.  With the rise of social and digital media, images have a far bigger influence on people than text.  A recent study found that 44 percent of consumers were more likely to engage with companies who used pictures than text.   There are also additional studies that show consumers are more likely to follow your company on social media if pictures are used.  Therefore, it’s imperative to have professional images on your website, marketing material, and social media.

How can photography increase my bottom line?
Adding corporate photos of you and your team will provide visibility to who is behind the business, which in turn makes your business appear more personable and builds trust.  Which leads us to the fact that people are more likely to do business with people they know and trust. So making a change as simple as adding photos of your team to your website could have an impact on the bottom line. Who knows, people often times remember faces more than names, so perhaps someone will recognize you and give you a call right away.

Photos of you and your company are used all over the web today. Google+ uses photos of your company and your products/services.  LinkedIn uses your corporate photograph.  Facebook uses photos of your company and your products/services.  Your website uses photos of your company and your product/services.  The list goes on and on.  The bottom line here is that images truly are the storefront of your company in today’s day of age.  First impressions on the web are everything and people decide in 3 seconds or less whether they want to learn more about your company.  This may have the biggest effect on your bottom line and you may not even realize it.  Using professional photos may change people’s first impression and in turn you may receive more interest in your product/services.  Be sure to visit our corporate photography page for more information.