How much does a website cost in 2017?

Every year we like to take a look at how prices and our services have changed compared to the last year.  So, here is our analysis of pricing look forward in 2017!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates include planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2017? (Coming Soon) for details on e-commerce websites.

Now a lot of this depends on the size of the company. We now break websites down into 2 categories.  If you remember last year, we used what we called “pre-built” responsive designs.  We have since completely moved away from those.  Clients tend to go one way or the other with custom vs theme based sites based on the needs of the company and the pre-built sites were rarely used.

  1. Theme Responsive Design
  2. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you.  Don’t get us wrong, there is still a lot of work that needs to be done with customizing the theme, but a lot of the other areas are pre-built, such as the admin interface.

As I mentioned, there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2017 prices note: Prices have stayed pretty consistent from 2016 to 2017.  I don’t estimate that much change throughout the year.  Security is still a large concern in the CMS world.  As I mentioned last year we beefed up our security and *knock on wood* it’s been pretty successful in 2017.

5-10 page website:
Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2017 prices note: The prices have stayed where they were in this category however, we have built much larger websites than we ever expected so we increased the high end range from $7,000 to $10,000.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $10,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

Website Cost 2016

How much should a website cost in 2016?

Website Cost 2016

We like to do this every year just to keep everyone informed on how website prices have changed over the past year.  Not that much has changed from 2016, but here is our 2016 analysis!

First and foremost, just like last year, we try to break it down for you as best as possible but all of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates includes planning (meetings), web design, web development, testing, and launch (including page redirects).
  • The website is an information website. Please see How much does an e-commerce website cost in 2016? for details on e-commerce websites.

Now a lot of this depends on the size of the company. We still tend to break our web designs down into three categories however we see less and less of the pre-built responsive designs.  Clients tend to go one way or the other with custom vs theme based sites.

  1. Theme Responsive Design
  2. Pre-built Responsive Design (not so popular)
  3. Custom Responsive Design

We still tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you. Another benefit with going this route is that there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

2016 prices note: Prices have increased slightly here vs 2015.  The main reason is that security is becoming an even bigger issue with CMS based websites.  They seem to be getting attacked by hackers every day.  So we have beefed up our security on these websites and taken extra precautions so our clients are safe.

Industry average: $5,000 – $10,000
Our cost: $3,500 – $4,500

Pre-built Responsive Design
A pre-built responsive design is a design that we have custom built for another client, and have their permission to repurpose and use again. I like to relate this to buying a house that’s two years old. The foundation and structure of the house has already been put in place, but you can obviously change the colors and decorations. The benefit here is that you get all the bells and whistles of having a completely custom responsive website without paying for the costs. But you do have to give and take some with the design.

It’s great for small to medium sized businesses and even start ups that want to get it right the first time.

2016 prices note: This used to be one of our most popular options, however as mentioned earlier, we really don’t see many purchases in this category. The main reason for this drastic change is that we feel you get a better bang for your buck with the pre-built themes and the amount of customization you can do within the themes has increased as well.  Usually we see purchases in this category when you need 1 special custom feature on a simple site that you can’t do within the theme based site.

Industry average: $6,000 – $12,000
Our cost: $3,500 – $5,000

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

2016 prices note: The prices have stayed where they were in this category.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $7,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.

Top 10 Reasons You Should Fire Your Web Developer

Yellow Post-it note with You're Fired message.

#1 You have no idea how many people visit your site every month. Your web developer should be reviewing your analytics with you every month to come up with new strategies to increase traffic from different sources.

 

#2 You are not utilizing social media like Facebook, LinkedIn, & Google+.
What better way to remind people what you do once a week than to non-intrusively post something on Facebook that shows up on their news feed?

 

#3 You have no idea where you rank on Google, Yahoo, and Bing. SEO (Search Engine Optimization) is a MUST these days. If you have no idea where you rank for your keywords, you are losing out on new business every day.

 

#4 You have no idea what Google My Business is. If you aren’t listed in the local directories you are losing out on local business. You are nowhere to be found for every search that ends in a zip code. For instance, “Football Supplies 45205″. If you are listed, it shows your business on a nice map with easy directions and everything.

 

#5 You haven’t heard from your web developer in over a month. Your website is built, so you don’t need to hear from him that often right? Wrong. The world wide web is the go-to place to find businesses these days. No one gets out the old yellow pages anymore. How are you getting in front of those people that are searching for you? If you build it, they will come. But how do you keep them coming back? Your web developer should be constantly checking in with you.

 

#6 You have no idea who your competitors are on the web. Everyone has a competitor, no matter what business you’re in. What strategies are they using? What can you do better than them on the web to get more clients?

 

#7 You do not have a clear call to action on your site. What’s the goal of each visitor that comes to your site? Is it to sign up for a newsletter? Is it to make a phone call to you?  No matter what the case, it should be very clear as soon as you come to the homepage what you want them to do.

 

#8 You have a design from the early 2000′s and he hasn’t suggested a redesign. Sorry guys, but this is 2015. You have ten seconds to grab people’s attention. Spend a little extra cash and get a new, nice looking site and I think you will notice the results.

 

#9 You have no way to get in touch with people who are interested in your products/services. What about those people that come to your site and are just not interested in making a purchase or call on that particular visit. They just want information, but they may make a purchase in the future. Are you capturing their emails? Are you sending out a newsletter every month to remind them of a sale or event you have going on? You must capitalize on this.

 

#10 Your web developer doesn’t take you out for beer, golf, or Cincinnati Reds games! We like to keep a good relationship with our clients. We appreciate their business and they appreciate ours. End of story.

 

I’m not saying that all of these services should be provided free of charge, but you should at least have a web developer that informs you and keeps you up to date on these items and anything else in the web development industry. Be sure to visit our web development page if you have any questions or would like an estimate.
2016 Ecommerce Website Cost

How much should an e-commerce website cost in 2015?

2016 Ecommerce Website CostMany clients come to us with budgeting questions regarding e-commerce websites. When quoting an e-commerce website, we try our best to gauge the amount of hours it will take us given all the customizations needed. If a client needs a very plain ‘out of the box’ e-commerce site, in which they will add all the products and info, prices can be as low as $2500, but often times clients need customizations. So we lay out below some of those customization areas and the pricing ranges associated with each. Just keep in mind that these are generalizations and that they are not specific to any business.

Features and User Experience
This, by far, plays the biggest role in determining the price of an e-commerce website. For example, perhaps you want a membership based store or perhaps you want to allow customers to upload images and apply your products to them. Or maybe you want to add some type of reward system for making purchases on your site. All of these features require customizations, which in turn affects the price. How much? It really depends on what is needed. I would venture to say a range anywhere from $1,000 – $10,000 should cover most customizations.

Appearance Customizations
This is probably the second biggest factor to determining price. Responsive websites are definitely a must these days, but this would be even beyond that. It would be rearranging how the products are displayed, how the menu is displayed or even just simply moving things around on a product page. There is no “perfect” e-commerce software out of the box. Pricing wise, I would say there is a range of $1,000 – $5,000 depending on how many customizations need to be made.

Content Creation
Most of the time, our clients handle their own content creation of products, images, pricing, text, etc. But occasionally they may not have the resources or time to do it themselves. No worries, we can definitely take on this task, but it will take some of our time to do so. Pricing here can vary drastically. If you just need 25 products added, we may only charge $250. But if you need 1,000 products added, obviously that’s going to be much higher.

Payment Gateway Integration
Most of the popular gateways have already been integrated into our software, but if you perhaps want to use a local bank as your payment gateway, we may need to make some modifications to accommodate this. The pricing in this situation really depends on how easy your payment gateway is to work with and if we’ve already worked with them before. If we have already worked with them, it may only take a few hours to set it up. In the reverse scenario, we may have to research their API and make some customizations to get them implemented. So the price range could be as low as $250 and as much as upwards of $5,000.

Shipping Customizations
Shipping seems like it would be pretty straightforward and simple but it’s surprisingly not with a lot of clients. Some clients want to ship some products one way and others another way. Some people want to ship flat rate to other countries but have dynamic pricing in the US. Every business is different and that is why the shipping customizations play a factor here. If standard shipping using Fedex, UPS, or USPS works for your business, we won’t charge anything extra here. But if you need some custom shipping options like what we mentioned above, it could be roughly $2,500 – $5,000. It really depends on the situation.

In conclusion, you can easily see how a simple $2500 e-commerce website can turn into something much more when you add in all of the specifications needed. Are there any cheaper alternatives to a custom e-commerce solution? Absolutely. Shopify, Magento Go, GoDaddy, Wix, and many others have ‘do-it-yourself’ e-commerce solutions. However you are pretty limited on what you can do and limited on the appearance side as well. You give up some flexibility by saving on the cost.

Be sure to visit our e-commerce solutions page and we can recommend a solution that’s best for you!

How much should a website cost in 2015?

Well that’s a loaded question! But we will try to break it down for you as best as possible. All of our estimating below assumes the following:

  • The website will be responsive, meaning it adapts to any device.
  • The website will be optimized initially for SEO.
  • Clients will provide content (text, images, media, etc).
  • Estimates includes planning, web design, web development, testing, and launch.
  • The website is an information website. Please see How much does an e-commerce website cost in 2015? for details on e-commerce websites.

Now a lot of this depends on the size of the company. We tend to break our web designs down into three categories.

  1. Theme Responsive Design
  2. Pre-built Responsive Design
  3. Custom Responsive Design

We tend to be below the industry average when it comes to the the cost of a website. We are making an investment in you for the long term. We want to gain clients, and keep them around. As you grow, you naturally will need more services from us and it’s a win-win.

Theme Responsive Design
A theme responsive design simply means that we will be using a website structure that is already pre-built, then choosing a pre-built theme, and finally customizing it to your needs. The key here is that because a lot of this is pre-built, there isn’t that much work that needs to be done on our end so it’s cheaper for you. Another benefit with going this route is that there is a pre-built admin panel that let’s you make updates to your website without needing to call us. The only downside to using a theme-based design is that if you wanted to expand your website beyond the confines of the theme, you may need to find “plugins” to allow you to do this. Let’s say for instance that you wanted to close the website down and make it a members only website. You would need to find a plugin that could help with that, because the theme you chose doesn’t have that built into it.

Overall, in our opinion this is a great route to go, especially for start up companies or small businesses looking for a fresh look at a low cost.

Industry average: $5,000 – $10,000
Our cost: $2,500 – $3,000

Pre-built Responsive Design
A pre-built responsive design is a design that we have custom built for another client, and have their permission to repurpose and use again. I like to relate this to buying a house that’s two years old. The foundation and structure of the house has already been put in place, but you can obviously change the colors and decorations. The benefit here is that you get all the bells and whistles of having a completely custom responsive website without paying for the costs. But you do have to give and take some with the design.

This option is probably our most popular option. It’s great for small to medium sized businesses and even start ups that want to get it right the first time.

Industry average: $6,000 – $12,000
Our cost: $3,500 – $4,000

Custom Responsive Design
This is the top tier of websites that we offer. It’s a lot like building a completely new home with a custom builder. You will sit down with our in-house graphic designer and go over every last detail of the design process. Your website will definitely be the only one of it’s kind and it will be something that you will be proud of. Honestly, it’s really a fun process for you and for us.

Regardless of whether you are a small, medium or large business, if you’ve already had a few websites and know exactly what you want, this may be the best route for you.

Industry average: $8,000 – $20,000
Our cost: $5,000 – $7,000

In conclusion, if you would like a quote that’s for your specific business be sure to visit our web design page to get more information or request a quote.