Pay Per Click Ads

Google AdWords

Some people think AdWords are the only way to be found on Google. That is not true at all. Keyword Optimization is by far the best way to be found and the best long term strategy. However, Google AdWords is a good short term strategy to buy keywords and show up on the right side of Google immediately without having to wait for Google to spider your site for your keywords. But be careful with AdWords, it is easy to spend a lot quickly since you will most likely be paying per click.

Google AdSense

Google AdSense is pretty much the opposite of Google AdWords. AdSense is a way to MAKE money by letting Google put ads on your site. The more hits and the more clicks you have on those ads, the more money you will make. I wouldn't recommend putting these on your companies website unless the site itself was made to generate revenue and hits. Advertisements down the side of a professional website design looks very tacky.

Custom Marketing Plans

Instead of spending a ton of money every month with pay per click ads, we would recommend spending a little more upfront when creating your website to really optimize your site for specific keywords that you think people search for to try and find your site online. Then you can even start up some free marketing plans such as social media website to create some buzz and link people to your site.